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Stories, Strangers, and a Weekend in New York
Last week, I wrote about my idea of leaving a copy of my latest book, Lucky and Unlucky in Love, at various places around New York City as I traveled up there to perform at David Geffen Hall with my church orchestra and choir. (The performance was outstanding, by the way! Truly a once-in-a-lifetime moment.) Now I’m back to talk about the experience. And just wait until you read about Drop #3. I had two walking-around days: Sunday and Monday. Since each day was anchored by either a dress rehearsal and call time for the performance, my friend and I strategically aligned our days. Sunday was the South Day, meaning…
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What Happens If I Just…Leave My Book Places?
A “Let’s See What Happens” Marketing Experiment in New York City I’m trying something new this weekend that I’ve never tried before: marketing in the wild. And by wild I mean New York City. My church orchestra and choir are performing at Geffen Hall on Monday and the group is traveling up there starting today. Yes, we’re flying out of Houston’s Bush Intercontinental Airport—the place every national news outlet seems to be covering right now because of the TSA situation. I haven’t flown on a plane in seventeen years so I’ve spent that time ignoring airport news. Well, not this week. But it is what it is, so I am…